What to Pay your Influencer


If you’re not using Hey Influencers, the back and forth negotiation includes determining how the influencer will be paid. Similar to engaging with a contractor, you can determine and stipulate your payment terms within your contract.

As a brand you can ask your influencer (or their management) to send you an invoice to ensure everything is accounted for. Some influencers prefer to do payments via Paypal - this is fine, however be mindful of the Paypal fees involved and be sure to determine who is covering these to avoid back & forth at a later date. It is not uncommon for an influencer to require 50% deposit for paid collaborations prior to the content going live. But again, this is something to be determined and agreed upon in the brief &/or contract.

Still stuck on how much to actually pay the influencer? Click here to read our article the industry benchmarks for each type of influencer.

Gretta van RielComment