How To Hold A Tag To Win Giveaway On Instagram
Gretta, founder of Hey Influencers, here.
Over the past 6 years I’ve been building brands using Instagram (including @smtofficial, @dropbottle and @the5th, which I’ve now exited). I’ve also grown my combined Instagram following to over 16 million followers (across 25+ accounts).
I’m here today to talk to you about one thing and one thing only — How to hold a Tag To Win Giveaway on Instagram.
This is because a ‘Tag To Win’ giveaway is still one of the most effective giveaway techniques on Instagram to quickly grow your Instagram following.
At The 5TH, with a single Tag To Win giveaway we were able to grow our Instagram following by 20,000 followers in the space of 24 hours, received over 80,000 comments tagging a friend on the post, and according to Iconosquare, we were the most engaged with brand profile on Instagram in the world that day #winning.
So this is a giveaway technique I have used for years that still works just as well today.
In fact, recently my friend Iyia from Bambi Boutique launched the brand and grew the @bambiboutique Instagram account from zero to 150,000 Instagram followers in the space of a week by collaborating with influencers to host Tag To Win giveaways on their behalf.
Here’s what they did with this:
And the proof of their growth:
So what exactly is a tag to win giveaway?
A ‘Tag To Win’ Giveaway is a giveaway in which the influencer asks their followers to tag a friend on their post and follow your brand to go in the draw to win a prize.
Sounds simple, right?
But we’re going to go a step further and give you the exact caption we used for our @the5th Tag To Win giveaway.
️ TAG TO WIN A 5TH TIMEPIECE FOR YOU + YOUR FRIEND ️
HOW TO PARTICIPATE:
1) Follow @the5th
2) Tag A Friend under this photo and ask them to follow @thefifthwatches
BONUS ENTRIES: 1 comment = 1 entry and you can tag 1 friend per comment.
Please note you just BOTH be following @the5th to win.
Competition Ends in 48 Hours and the winner will be announced on Instagram. #thefifthwatches #tagtowin
I’ve picked up a few things that make or break a Tag To Win giveaway from running them across my brands for years and compiled those below:
Include a strong, clear call-to-action — It should be as clear as possible what to do right away.
Make it as easy to enter as possible — The easier it is to enter, then and there on the spot, the better. On this, we actually find that asking someone to tag just 1 friend and then more in additional comments to work far better than asking them to ‘tag 5 friends’ (the max) for example, like some brands do.
Make the prize attainable — At my brands we’ve found it works better to give away a watch or a teatox, rather than an entire collection or a huge prize like an all expenses paid holiday works. You can see that Bambi took a very unedited, candid shot of their prize pack rather than a beautifully curated image. This makes the entrant feel more likely to win like, “I could win a watch. I wouldn’t win a car” and shows that they really have the prize (it hasn’t been photoshopped).
Giveaway x2 of the product — This makes it relevant to tag a friend. Why would their friend end up following your account if there wasn’t something in it for them either? (As you can see this is what we did in @the5th’s caption above).
Limit the timespan of the giveaway to create a sense of urgency and inspire action.
Use shoutouts or to boost the giveaway.
Use influencers to hold a giveaway on your brand’s behalf (you can engage with these influencers on Hey Influencers).
The Benefits of a Tag To Win Giveaway:
Increase your Instagram following. Then you can go about converting your followers into your customers.
Each time somebody tags a friend on the post it’s an opportunity for another person to be introduced to your brand by a friend.
Increase your account’s organic reach and engagement.