In a nutshell, Influencer Marketing is when a brand engages an influencer to promote their product to the influencers audience with the intention of growing brand awareness or making more sales.
Influencer Marketing can also be described as word of mouth marketing, at scale. This is because influencers are able to reach and influence far larger audiences than one-to-one word of mouth marketing.
So why is influencer marketing so important (and still relevant) today?
Influencers have something valuable that businesses need - the trust of a customer.
Engaging an influencer to promote your business to thousands of potential customers allows you to build trust and brand awareness in a way that would not have been possible five or ten years ago.
What makes a good Influencer?
We like to say that an influencer can best be defined as someone who has their audience’s attention and trust, and can influence that audience on a brand’s behalf to buy the products they recommend.
They usually have a large, engaged social following and are skilled content creators.